While it is definitely possible to earn a full time living on
,
it is probably a mistake to depend only on
for your income.
Instead, you can use your
auctions to drive traffic to your
web site, and generate extra business for any other products and
services that you offer.
has over 100 million members, and they gained those members by
continually running major marketing campaigns. All those members
are not only potential bidders on your auctions, but provided you
actively market yourself, could also be visitors to (and customers of)
your web site. To make this happen, you need to run as many
successful auctions
as you can, and from these drive traffic to your web site.
does not allow you to include links or web site URL
of an outside web site on your auctions. However, it is
within their rules (and even encouraged)
place a link to your
web site on your
"About Me" page. Thus there
are three simple steps you need to do:
Include a link to your web site on your "About Me" page.
Tell people who visit your "About Me" page why
they should visit your web site. This doesn't need to be a long
essay, nor does it need to repeat all the information that is on your site
- but you do want to include enough to arouse their interest: Usually
a sentence or two will do.
In your auctions, make sure that you invite bidders and potential bidders to view your
"About Me" page.
The other main way to drive traffic to your web site is by marketing to your customers - those
people who are the winning bidders in your auctions. When you ship them their item,
be sure to include a business card and/or leaflet, which should of course mention your URL
and why they should visit it, within the package. Of course, you won't have nearly
as many customers as you will have people who just view your auctions, but customers will
be far more valuable visitors - as, if you provide
great customer service, previous customers
should be more than willing to buy from you again.
So what should you put on your web site? Well, that's up to you, but an obvious thing
to do sell items similar to the types of stuff that you are offering on
, as well as
adding links to all your
auctions.
You can easily accept online payments,
for example using a PayPal account, so, when you're starting out, there's no need for an expensive
merchant account.
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.
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